Once you’ve written a book, your goal is to get it out into the world. How your book will be published is a decision you’ll have to make. The two major types are traditional publishing and self-publishing. Read on for quick overview of each, and then a few differences between the two.
Self-publishing
An author who decides to self-publish basically becomes the publisher. The author must choose and pay for an editor and proofreader and provide the funds required to publish the book. The author is responsible for marketing and distributing the book, filling orders, and running advertising campaigns. In the past, the author had to decide on the number of copies to print before fully assessing their market, however fortunately, the Print on Demand (POD) technology now used by some self-publishing companies means that authors can have fewer copies printed—only as many as they need.
Traditional publishing
In traditional publishing, an author completes a manuscript and submits a proposal to a publishing house (although most of the time you’ll need an agent first, because many publishers usually won’t accept manuscripts from anyone but agents.) Once a publishing house accepts a manuscript, an editor reads it, considers whether it is right for the house, and then decides either to reject it or to publish it. If the publishing house rejects it, the author is free to offer it to another publisher. If the publishing house decides to publish the book, the house buys the rights from the author and pays an advance on future royalties. The house puts up the money to design and package the book, prints as many copies of the book as it thinks will sell, markets the book, and finally distributes the finished book to the public.
Differences to take into consideration:
- Time: With self-publishing, depending on the company, an author can literally have a finished book—hardcover or paperback or both—in his or her hands within weeks or months. With traditional publishing, there’s high probability for a lot of waiting. An author’s manuscript will likely have to be pitched to many publishing houses before it is picked up, if it’s even picked up at all. Then, if a house does decide to take your book, the actual process of producing the book can often take months to a year.
- Money: When you self-publish, you pay for everything—design, editing, printing, advertising, distribution—to get your book into stores and ultimately into people’s hands. The major payoff for all of your payout, though, is control. In contrast, if a traditional publisher chooses to work with you, that publishing house pays to produce and promote your book.
- Control: With self-publishing, the author has much greater control over the contents, design, and appearance, as well as where the book is marketed and distributed. At a traditional publishing house, on the other hand, editors may change an author’s work quite significantly before publishing it.